Marketing Research Services - Qualitative and Quantitative
Working closely with our clients, we develop comprehensive and
custom, well-planned projects that answer questions leading to
Using proven scientific methods, representative samples are
compiled to target client-specific markets, while providing a
high degree of accuracy.
Our professional staff is experienced in creating valid and
reliable questions. Questionnaires are pre-tested to identify and
eliminate potential problems prior to data collection.
With knowledge in several data collections techniques, we use
only those best suited and most efficient for the project.
Ability levels of the interviewers are matched to the specific
project demands. Established protocols are followed to minimize
problems in gathering data. Our interviewers interact
conversationally, yielding more in-depth information, resulting
in efficiency and results. Professional interviewing teams
specifically trained for each study. Our telephone
call center is also used to supplement our web surveys.
Data Collection Techniques:
- Telephone Surveys –State of the art CATI system
- Interviewers are cross trained on each project
- Inbound/Outbound capability
- Recording of verbatim open ended responses
- Multi lingual interviewers-Spanish
Online Data Collection:
- Conjoint and Discrete choice analysis capability
- Custom HTML Email invitations
- Unique domains available
- Web Hosting
- Panel Recruiting
- Project/Field Management
- Design and Layout of Mail Piece
- Envelope stuffing and delivery execution
- Delivery Confirmation/Verification Services
Face to Face Interviews
- In-depth Interviews
- In-store on site intercepts
Data Processing/Data Analysis:
Rigorous procedures are followed during the data coding and data
entry phases to ensure that the data are properly verified and
recorded. Data are analyzed using the most appropriate
statistical procedures that meet the project's objectives.
State-of-the-art computer software and hardware are used to
perform the analysis.
Reporting of Results/Tabulation:
Computer-generated data are translated into easy-to-understand
reports. If a presentation to your management is needed, we can
assist you by transforming data tables into brilliant, colorful